To be competitive in today's retail market, you need a strategy that meets customers' highest expectations and your projected profit margins. Strategic Planning and Management in Retailing provides you with the tools for building a winning market strategy and effectively running day-to-day operations. Lawrence Ring, of The College of William and Mary and Babson College, and his faculty team, explore the "eight ways to win in retailing," the latest global trends, and strategies and tools used by some of the most profitable retail business in the world.

The Babson Strategic Planning and Management in Retailing Program is offered twice per year. You can review a full set of details describing the course, objectives, teaching methods and more by clicking the link below. Those interested in custom programs for their company on this topic can also review the material and discuss how we can create a program suited to your exact needs by calling 781-239-4354 or email us at exec@babson.edu.