When you think of fun services you think of the experiences provided by Disneyworld or Southwest Airlines. But most services are so routine that users don’t even remember doing them. Can fun experiences be built into these neutral services to create a market advantage? This month we look at successful funsters like Commerce Bank and Jordan’s Furniture to draw some lessons on how to add fun in even the most routine services.

By Professors Ivor Morgan and Jay Rao;

Winston Churchill once said that “The farther backward you look, the farther forward you can see”. There is a whirlwind of change sweeping over the consumer electronics industry, with new players and new strategies entering the playing field, many with PC heritages. Looking back more than 20 years at the evolution of the old computer industry may give us a glimpse of the future for consumer electronics and help provide useful insights for possible strategies for manufacturers, suppliers and retailers.

Prof. Farshad Rafii;