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We’ve all used data to make business decisions, but a new approach to analytics is dramatically changing company strategies and the science of decision-making. In his new book Prof. Davenport looks at how companies like Netflix, Capital One, Harrah’s Entertainment and even the Boston Red Sox are changing the game through the use of very focused, data-driven insights that create competitive advantage through better decisions and execution. September 2007

Prof. Tom Davenport & Jeanne Harris;

Dr. James Hunt & Dr. Joseph Weintraub;

by Prof. Allan Cohen and David Bradford;

Can you become your company’s next great leader of innovation? "Unconditionally, yes," says Prof. Neal Thornberry in his new book, Lead Like an Entrepreneur: Keeping the Entrepreneurial Spirit Alive within the Corporation . Thornberry's book describes the four types of successful entrepreneurial leaders and discusses the strategies and tactics corporate managers need to practice to turn innovative ideas into great business success.

Prof. Neal Thornberry;