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Babson Insight - October 2007

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In This Issue

Creating Great Products with Apple's Steve Wozniak, Inventor of the Personal Computer

By Professors Allan Cohen, Jay Rao and BI Staff. Back in the summer of 1977 Steve Wozniak turned his passion for computers into a product that could be used by almost anyone. Applying some very innovative thinking, he was able to take mostly off-the-shelf components and create the world’s first easy to use personal computer, the Apple II.

Now some 30 years on, the Co-founder of Apple computer is still fired by a zeal for innovative engineering and excellence in product design. We spoke to him recently to learn his views on the best methods for creating great products, how to spot and work with the most inventive engineers and his own outlook for the future of computing. Read our interview. October 2007

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