Babson Insight: Babsobn Insight

Babsobn Insight - February 2008

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In This Issue

Create Lasting Advantage Using Business Analytics

By Professor Tom Davenport. Many companies capture and regularly apply detailed market and operating data in ways to improve their strategies and decisions. But if many companies can do this, any insight your company may gain can eventually be adopted by competitors. Where is the gain? How can you use business analytics to create sustainable competitive advantage? Preliminary research shows that there are five factors that will help you turn your company’s business analytics into powerful advantages that last. Read the article. February 2008

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